Have you been checking out websites whose graphic design usage has grabbed your attention with their exemplary designs?

Every year, the trends of web graphic design tend to update themselves with the happening events. Graphic design is influenced by an array of changing factors like the changing in fashion and style, social and as well as technological revamp. The changing events that influence the new transitions in the industry of designing impact the brands in turn. As a result, the brands continuously work hard to undertake innovative designs to make an impact and uplift the brand value.

The presence of social media is extremely crucial for any brand, especially in this post-pandemic world and hence, brands are utilising the advantage of social media by incorporating graphic designs to create an authentic and stronger brand overall. 

What are some of the greatest trends for Web Graphic Designing in 2022?

Considering the recent developments in the industry and the preferences of certain styles, let’s find out the changing trends of graphic design in the ever changing world that can deliver the best web graphic design solution. 

Serif Fonts:

One of the trends that 2022 will witness is the usage of the Serif Fonts in the graphic designing part. Serif Fonts made a comeback in the year 2021 and is likely to stay in this year as well. It is a classically styled font used for a variety of purposes and has been used for centuries as a writing style. These fonts are not only stylish but also give a sense of nostalgia and an elegant vibe to a post. As a result, it easily grabs the attention of the readers. 

Bold Backgrounds:

Most brands are using bold and vibrant themed colours for the background design. Apparently, people have moved forward from the light coloured backgrounds to bold colours, contrasted with the light coloured texts. This kind of theme style creates a curiosity among the audiences and they click the posts for further engagement. At times, brands even opt for multicoloured bold backgrounds to stir the interest deliberately. The boldness of the backdrop does not impede the images' main aspects. As an audience, you can still read the text, emblems, and comprehend the main message.

Anti Designs:

The present web graphic design world is focussing on an anti design trend that is dodging minimalism. In a post-pandemic world, more people have started relying on the impact of what's been dubbed a "new anti-design". Basically, it is a cacophony of clashing colours, styles, irregular shapes and forms, and disorienting collages. This graphic design trend takes a look back at the beginning era of the internet through the perspective of digital natives. It simply signifies breaking out from conforming norms of the design rules. Apparently, it does create an impact on the digital audience’s mind in the right way.

Vibrant Icons and Illustrations:

Icons and illustrations have been a crucial part of marketing. Being a powerful tool, icons send crisp messages that are accepted globally. With the preference of using the bold coloured backgrounds, brands decided to combine both these bold colours along with the vibrant icons and illustrations in the digital media. It has the power to engage the audience. With illustrations becoming prevalent in the design industry over the past few years, the usage of bold vibrant colours strategically can be really powerful for brands.

Social Screencaps:

Another trend that grasps the world of web graphic design is Social Screencaps. Social Screencaps is an emerging powerful and exquisite marketing tool used by designers in 2022. Social screencaps are nothing but just screen captures or screenshots utilised in a cross pollination way on social media platforms mainly. This trend is mostly popular on Instagram and Twitter and graphic designers are utilising it to grab the audience's attention on these social media platforms. 

The emerging trends in graphic Designing continue throughout the year. While some trends are continued for consecutive years as they are appealing to the audience's interest and others stay only for a year or few months. However, graphic designing is an ever changing field. With the changing scenarios and audience preferences, brands need to do and undo several design trends to get the best outcome.